image WON’T BACK DOWN – Yo Juro/I Pledge Mobile Campaign

The 20th Century FOX Film, WON’T BACK DOWN, starring Maggie Gyllenhaal and Viola Davis, out in theaters everywhere this Friday, September 28th.
The film tells a powerful story – inspired by true events – of  parenthood, friendship, hope and courage, Maggie Gyllenhaal and Viola Davis portray determined mothers¬ who will stop at nothing to transform their children’s failing inner city school.  Facing a powerful and entrenched bureaucracy and a system mired in traditional thinking, they risk everything to make a difference in the education and future of their children.

Please participate in The YO JURO” (I Pledge) campaign on behalf of WON’T BACK DOWN. This campaign is created as a “call to action” to the community, especially parents, to pledge to become more involved in their children’s school.  Whether it’s beautifying the school playground or library, clean the grounds, organize fundraising car wash or fairs (as seen on the film), reading to the kids during reading hour, bake sales, etc.


Communities across the country are invited to text YO JURO and their ZIP CODE to 43549/43KIX to submit a mobile pledge in support of the upcoming  September 28th release of the film “Won’t Back Down” by Walden Media. After texting a pledge to 43KIX, participants are invited to visit from their mobile device to nominate a specific local school to receive a generous monetary and in-kind donation from Walden Media.

There is no charge to text a pledge to 43KIX. Message and data rates from wireless carriers may apply. Participants without a mobile device are encouraged to email their pledge to

Thank you for your pledge to support education! By texting YO JURO to 43549 you are also entered to win a prize from the movie WON’T BACK DOWN.

Like WON’T BACK DOWN on Facebook HERE!

Follow WON’T BACK DOWN on Twitter HERE!

Visit the official YouTube Channel HERE!

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