Named the “Sexiest Man alive” by People Magazine and a current judge on NBC’s “The Voice” Adam Levine just can’t help but keep busy. Adam is the newest addition to Kmarts Shopyourway.com Celebrity designer collection, following in the most recent footsteps of Nicky Minaj. Following the success of Grammy Award-winning recording artist Adam Levine’s menswear collection, Kmart will Launch the ADAM LEVINE Summer 2014 women’s collection, this Thursday, April 10, exclusively at Kmart and shopyourway.com.
“The best thing about designing a women’s collection is that I was able to create pieces that I would like to see a woman wear,” said Adam Levine. “I was thrilled with how the men’s collection turned out, and it’s been a really cool process working with the Kmart design team to replicate that simple yet sophisticated style for a woman.”
Inspired by the idea of the “Adam Girl,” the collection of clothing and accessories reflects the casual and effortlessly cool aesthetic embodied by the musician and co-host of NBC’s The Voice. Designed in a vibrant summer palette with a mix of prints, the collection features floral adorned kimono tops, colorful twill shorts, crocheted bralettes and an assortment of denim. Additionally, the line offers unique pieces, including a demure lacy sheer blouse and a perfect summer Aztec maxi dress, all of which can each be accompanied by the range of accessories to help any woman achieve her favorite look.
Shop Your Way (SYW) members can follow Adam at www.shopyourway.com/adam to view exclusive messages, photos and videos from the star and have early access to products in the collection. Engaging members further, the musician and new designer will host a “Style Chat” video series on shopyourway.com, giving fans a behind-the-scenes look at the design process and a vehicle to pose questions to Adam regarding his personal style and the development of the line which he will personally answer. Additional opportunities to participate in exciting sweepstakes will also be featured on the site.
Adam described the process in a statement, saying, “The best thing about designing a women’s collection is that I was able to create pieces that I would like to see a woman wear.”
The collection is a Boho-Chic inspired collection, very Coachella Music Festival appropriate attire that wont break the bank. The collection includes cut off denim shorts, rompers, accessories, printed tees and floral dresses
But the best part about this collection (aside from having it designed by the world’s sexiest man), is the price. The pieces range from $12.99 to $29.99 and the accessories start as low as $6.99 and go up to $29.99.