CoverGirl announced on Friday its first ever major movie sponsorship with Lionsgate‘s much anticipated The Hunger Games: Catching Fire,to be released on November 22,2013. CoverGirl will launch an ad campaign inspired by the film, featuring new products from the brand’s upcoming Capitol collection to be released later this year.
Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment ofThe Hunger Games franchise, The Hunger Games: Catching Fire. The trailer, which debuted last month, has been viewed over 25 million times on YouTube. The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film’s makeup department used COVERGIRL products on set to create the film’s luxurious, high couture looks.
- Cannes Film Festival 2013: Red Carpet and photocall of the Hunger Games Catching Fire (nextfashionblog.com)
- ‘The Hunger Games: Catching Fire’ stars present movie at Cannes Film Festival (Photos) (examiner.com)
- The Cast of The Hunger Games: Catching Fire attend Cannes (betheredcarpet.co.uk)