“style isn’t just about what you wear, it’s about how you live,” : Target Reveals its Spring 2015 Designer Collaboration

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“style isn’t just about what you wear, it’s about how you live,” Lilly Pulitzer

Target announced its newest “Spring 2015” Designer Collaboration this week, the iconic and resort chic Lilly Pulitzer. Known for the exuberant floral prints and patterns, Pulitzer clothing has been considered the “must have” item for preppy women. I’ve always been a fan of this Palm beach inspired brand, reminiscent of the 50’s & 60’s so I can’t wait to get my hands on a few key pieces.

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Founded in 1959 by Lilly (McKim) Pulitzer — a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several citrus groves — the brand has an ingenious origin. Lilly would turn her husband’s fresh oranges into juice, which she sold at a juice stand off posh Worth Avenue. She wasn’t a stranger to hard work, but Lilly never wanted to look anything but fashionable, so she created kicky printed shift dresses to wear while working at the stand because the patterns camouflaged the juice spills beautifully. Catching the eye of more than one passerby, including the likes of Jackie Kennedy, Lilly started selling her dresses at her juice stand, and American resort wear was born. Since then, Lilly Pulitzer has evolved into a brand that stands for boldness, individuality and optimism — every day’s a beach day when you’re wearing Lilly!

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“Target is a design leader known for offering an unparalleled assortment of stylish, affordable products,” said Jane Schoenborn, vice president, creative communications, Lilly Pulitzer. “The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection.”

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This 250-piece collection will be a modern interpretation of original works of art, created by Lilly Pulitzer, featuring 15 exclusive prints. The collection includes apparel, accessories and shoes for women and girls, as well as home accents, outdoor entertaining accessories, beach gear, travel essentials and more.

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“Target is a design leader known for offering an unparalleled assortment of stylish, affordable products,” said Jane Schoenborn, vice president, creative communications, Lilly Pulitzer. “The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection.”

Everyone in the U.S & Canada will get to have a bit of Palm Beach,Fl sunshine. The limited-edition collection will be available exclusively at all Target stores in the U.S. and Canada and on Taget.com on April 19,2015.

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